Equipment Rentals

Affordable, professional gear for documentaries, digital series, short films & proof of concepts.

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Half and Half Agency offers professional, affordable film equipment rentals in London, Ontario, built for documentaries, digital series, proof of concepts, short films, and independent feature films.

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Our equipment is used every day on real productions — from broadcast TV series to award-winning documentaries and narrative work. We focus on reliable cinema tools, flexible setups, and smart workflows, not brand hype.

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Working with trusted manufacturers like Z CAM, Sigma Cine and canon lenses, Aputure, Godox, Atomos, and Accsoon, our kits are ideal for small crews looking for cinematic results without Toronto-level rental costs.

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Yes — feature films can (and have) been made with this exact gear.

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Our Philosophy: Gear Is a Tool, Not the Story

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We’re upfront about our philosophy!

Great films aren’t made by logos on cameras. They’re made by:

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• Thoughtful lighting

• Intentional lens choices

• Clean sound

• Strong visual language

• Confident post-production

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Every piece of equipment we rent is something we personally use on professional sets. If you know how to use it — or want guidance from people who do — this gear will absolutely hold up on screen.

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