HALF & HALF
About Us
On May 1st, 2018, we started the Half and Half Agency, focusing on video production, photography, and graphic design to help businesses of all sizes and artists succeed. Our commitment to quality has earned us awards in branding, web design, and more.
In 2023, we shifted our focus to creating high-quality content for digital advertising, ensuring it fits the brand’s identity and goals. Now, in 2024, we’ve begun producing our own content, including documentaries and films that are currently in both development and production. Our team is growing, bringing in more creative talent, our team's projects has been featured on MAX, Warner Bros Discovery Channel, Telemundo, AppleTV, Amazon Prime, and others.
Our agency supports diversity and inclusion, hiring people from different backgrounds and creating work that amplifies underrepresented voices. Half and Half Agency leads the way in promoting equality in the industry.
The Team
The People of Half & Half
Paula Vergara
Portfolio
Co-Funder
Film / Documentary Director
Producer / Writer
Production Designer
Creative Development
Paula Vergara is a London-based director, production designer, and art director celebrated for bold palettes and rigorous symmetry. After five award-winning years shaping music videos, she expanded into narrative shorts, branded docs, and the workplace comedy 18 to 35. Most recently, she worked as part of the art department on a Hallmark’s holiday feature filmed in London, crafting snow-kissed Victorian streetscapes, delighting festive viewers worldwide this past season.
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Federico Pereanez
Portfolio
Co-Funder
Executive Producer
Director of Photography
Writer / Story Producer
Creative Development
NOFX.Studio
Post Production &
VFX Supervisor / Colourist
Federico Pereanez is a London-ON creative director, DP, and producer heading Half & Half Agency and its post arm, NOFX Studio. Known for award-winning documentaries and TV spots, he’s delivered campaigns and shows for Canadian TV, Warner Bros. Discovery, and Telemundo on four continents. Federico’s end-to-end pipeline acumen transforms lean budgets into polished, cinema-grade deliverables.
The Team